The Benefits of Offering Student Discounts in Your Shopify Store

Student discounts can bring great benefits to e-commerce stores by improving brand loyalty and increasing conversion. See how!

Sustainable Alternatives to Unsustainable Products (And Brands That Sell Them)

With ecological impact now a factor in consumers’ minds when they buy, finding sustainable alternatives to unsustainable products is on the rise.

Competitive analyses are performed by businesses to see how they stack up against competitors. See what they entail and how to conduct one!

Because Shopify has made it so easy to start an online storefront, you might be surprised to hear that big-name brands use it too! Here are a few.