About Edge of Ember
Founded in 2014, Edge of Ember is a jewellery brand with social responsibility at the heart of the business. Using recycled materials, ethically sourced gemstones, and lab-made diamonds, they are creating jewellery without harming people or the planet.
We wanted to design Edge of Ember a Shopify store that would set them apart from their competitors in the same way that their products do, and truly reflect the quality of the brand. Designed and built from the ground up, the end result is an effortlessly glamorous website that’s optimised for style and conversion.
While building this website, we focused on site speed and efficiency. Building the website from the ground up allowed us to cut out all the fat that you find on Shopify themes. We were also able to replace several apps and page builders with clean, efficient, custom code. The end result is a website that functions as flawlessly as it looks.