Shopify’s Success Story: The Start, the Growth, and the Impact

Shopify’s Success Story: The Start, the Growth, and the Impact

The Origin of Shopify

Most of us are familiar with Shopify. For us at Full Fat, it’s our bread and butter. But Shopify didn’t begin as the e-commerce giant that it now is. Where did they begin? Well…

In 2004, friends Tobias Lütke, Daniel Weinand, and Scott Lake took to the internet to begin selling snowboarding equipment by opening a store called Snowdevil. Existing e-commerce platforms for the online store weren’t satisfactory, and Lütke, a computer programmer, took it upon himself to build an e-commerce platform of his own. After two months of development, Snowdevil was launched. Two years later in 2006, the platform hosting Snowdevil was launched as Shopify, ultimately filling the niche for the type of platform its founders once sought.

Elevating E-Commerce

Shopify's involvement in e-commerce blossomed quickly. In 2009, they created their application programming interface (API), which allowed for applications specific to Shopify to be sold on their App Store. In 2010, they went even further by bringing Shopify to mobile, adding a Shopify app to the Apple App Store. From there, business owners were able to view and manage their Shopify stores on their favourite devices. It wasn't long before they were named Ottawa’s fastest growing company by the Ottawa Business Journal, also in 2010.

Redefining Point of Sale Systems for Merchants

One of the biggest impacts Shopify has made was redefining the point of sale (POS) for e-commerce. In 2013, they implemented Shopify payments. This addition totally removed the necessity of third party payment gateways, allowing merchants to bypass them. In 2017, they went brick and mortar, producing iPads with a point of sale system that directly accepts debit and credit card payments. This iPad POS is still used daily by physical business establishments every day, especially those on the smaller side without large-scale POS systems.

Similarly, Shopify’s presence in the e-commerce space allowed the power of running a business to be put in the hands of many, revamping merchant processes. When Amazon's Webstore, which hosted merchant services, was closed in 2015, they recommended Shopify as the "preferred migration provider," causing Shopify's shares to jump. More recently, Shopify announced direct Amazon integration capabilities in 2017.

The Future and Impact of Shopify

Right now, over one million businesses are hosted on Shopify, and it’s clear that they’ve made a remarkable economic impact on a global scale. Looking forward, Full Fat Commerce is excited to see all the ways Shopify and similar e-commerce providers will alter the online commercial space. More recent rumors have stated that Shopify is looking to create a physical and permanent location in Los Angeles, California. Business owners could visit to get advice from staff, connect with like-minded entrepreneurs, take educational classes, participate in workshops, attend monthly events, and attend informational panels.

With so much power in a singular platform, moving your business to Shopify is simple, but standing out can be hard. You need specialists to help you navigate from one million other merchants, and Full Fat Commerce’s expert team knows the in’s and out’s of Shopify’s platform. We specialise in creating custom sites that fully venture out from Shopify’s preset storefronts, as well as offer high-quality, customised advice. Take your e-commerce business to the next level with Full Fat Commerce’s custom Shopify themes, branding, and priority support services.

Who knows? Maybe your company will be the next big success on Shopify.