Tiktok Shop - Pai Skincare
Shopify Plus / Development
One of the first brands in the world to offer a live shopping experience in one of the world’s biggest social media apps.
What is Tiktok Shop?
TikTok Shop is a brand new social commerce offering from the video-based app. TikTok has had ads for a few years now, and will soon overtake Twitter and Snapchat’s ad revenue combined. With an in-app shopping offering partnered with Shopify, brands can gain a whole new sales channel with direct access to TikTok’s over 1 billion users.
Pai Skincare’s Live TikTok Shop Event
The Pai team launched their TikTok Shop tab with a live shopping event on 5 April 2022, where viewers could purchase products directly from within the app. The shopping feature is still being rolled out internationally, with the UK and Indonesia being the first few markets to get access. So we were excited to partner with Pai Skincare to bring this offer to their thousands of followers. Here’s how we did it.
How we set up live shopping on Tiktok
As Pai’s online store paiskincare.com is hosted with Shopify, our team created a fully automated integration between TikTok and the online store. This included creation of a custom app, server setup, and data synchronisation between the two platforms. Working together with TikTok throughout the process, we tested the setup with rounds of test orders. Once the integration was running smoothly, we migrated from Pai’s staging environment to their live UK storefront. While Tiktok Shop has in-app ecommerce capabilities now, this integration was key to keeping a single source of truth regarding stock management and orders placed.
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