How we set up live shopping on Tiktok
As Pai’s online store paiskincare.com is hosted with Shopify, our team created a fully automated integration between TikTok and the online store. This included creation of a custom app, server setup, and data synchronisation between the two platforms. Working together with TikTok throughout the process, we tested the setup with rounds of test orders. Once the integration was running smoothly, we migrated from Pai’s staging environment to their live UK storefront. While Tiktok Shop has in-app ecommerce capabilities now, this integration was key to keeping a single source of truth regarding stock management and orders placed.