Sheets & Giggles

Don’t let Sheets & Giggles’ playful name fool you: this company is all business when it comes to making their signature Eucalyptus Lyocell sheets. Designed to be naturally softer, hypoallergenic, and more breathable, S&G sets itself apart from other companies through their good intentions and friendly tone. Not only is Sheets & Giggles good for your bed, but it’s good for the environment too. Their products are made with materials more sustainable than cotton and even bamboo, which we’ll admit is a huge feat no matter how well-rested you are.

Known for their entertaining copy and quippy attitude, as the name lets on, we were excited to craft a visual design that matched the vibe of Sheets & Giggles. The goal was to take all of their energy – presumably accumulated from a good night’s sleep in their products – and create a site that matched it. The end result is a rich color scheme on a site more inviting than any sleepover you’ve ever attended.

Proud of a customer quote that reads, “[The sheets are] like being spooned by Jason Momoa,” we created a site that comes as close to that feeling as possible. Our team found inspiration by envisioning the way you would pull back the covers on your bed at night. Using transitions, carousels, and hover states with smooth, sweeping movements, Full Fat Commerce conveyed a level of comfort we think Jason Momoa himself would be proud of.