Itchy

Itchy is a unique brand made up of patients, dermatologists, doctors, and people just like you. On a mission to get rid of outdated and ineffective chronic skin disease treatments, Itchy offers custom subscription cream plans for conditions like eczema and psoriasis. Through verified treatment plans, timelapse technology, and more, Itchy is changing how those with more complex skin needs approach their daily lives and care routines. Their motto of, “You have eczema. Might as well enjoy it.” sums it up best: this is a brand worth enjoying.

Full Fat Commerce had the pleasure of working with Itchy to revamp their website through advanced development and implementation of a new design. Seeking a scalable model, our team was tasked with fostering the transition from their original bespoke design to a Shopify storefront. Not only did the development need to support future growth, but we also wanted the site to be personal, fun, and natural — avoiding the overly-clinical appearance associated with traditional dermatology. Features included animated graphic designs, moving elements triggered by scrolling, and smooth navigational pull-outs. Combined with readability, crisp sidebar transitions, and interactive elements, it’s easy for Itchy to give off an air of reliability to its every visitor.