Fullalove
Custom Shopify Build
A site showcasing sustainable fashion with emphasised flair.
About Fullalove
After studying swimwear and lingerie design, founder Mille Fullalove went on to work in fast fashion for a period of time. She noticed factories didn’t have good working conditions nor minimum wage, and witnessed excessive ecological damage and environmental toxicity. Driven by this experience, Mille created Fullalove. She sought biodegradable, fully-sustainable, and organic textiles, coloured with non-artificial dyes. It’s through this that a global, eco-friendly fashion brand was born. As Mille would say, “Fashion doesn’t have to come at the expense of our planet’s resources.
Design
Fullalove’s design sought simple aesthetics, aiming to embody the simple composition of their clothing line. We embraced neutral tones, light pinks, and mauve, capturing timeless elegance and a natural feel. The overall design is upscale without losing its coziness. The layout emphasised their purpose, incorporating copy and icons on the brand’s values. Header copy slightly overlaid imagery for a casual vibe, and allowed their picture-focused page to shine. The catalog-style product inventory was designed to be organised and eye-catching, with photo-embedded links.
Development
Fullalove’s development looked to earthly elements for inspiration. The site has float-in features with effortless motion that mimic natural movements. The drop-down menus are fast loading and easy to use, organised simply by popularity. The homepage is homey, length, and exceeds expectations. It houses featured collections, brand information, fast navigation to men’s and women’s clothing, and even specific items with add-to-cart capability. Moreover, embedded photos and videos shine, the latter with autoplay features. Beyond a populated Instagram feed widget, there is also the ability to watch Instagram story highlights without leaving the site.
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