Development
Fullalove’s development looked to earthly elements for inspiration. The site has float-in features with effortless motion that mimic natural movements. The drop-down menus are fast loading and easy to use, organised simply by popularity. The homepage is homey, length, and exceeds expectations. It houses featured collections, brand information, fast navigation to men’s and women’s clothing, and even specific items with add-to-cart capability. Moreover, embedded photos and videos shine, the latter with autoplay features. Beyond a populated Instagram feed widget, there is also the ability to watch Instagram story highlights without leaving the site.