Dick Moby

There’s few other companies that could take the worst surf trip possible and turn it into an entire brand, but that’s exactly what Dick Moby founders Tim and Robbert did. Upon confronting a beach and ocean spot filled with trash, they decided to start producing eyewear made of recycled, eco-friendly, and even compostable materials. Given the urgency of protecting our planet and choosing products with purpose, Full Fat Commerce couldn’t be prouder to have developed Dick Moby’s site.

Dick Moby has a personality that emphasises fun, and Full Fat Commerce was ready to bring that energy to life on the site. This entirely custom website build with category, product, and informational pages included abstract shapes, colorful tones, and artistic graphics. From beginning to end, Dick Moby’s site emphasised smooth transitions and clarity of information in an environment meant to cultivate awareness in a cheerful way.