Roz Brabner is the Head of E-Commerce at Pai Skincare.
Roz is responsible for growing DTC revenue for for Pai, as well as bringing the brand story to life through digital channels, and aligning the company's offering with their customer's values. Before moving to Pai Skincare, Roz held several roles in the corporate world, giving her a unique approach to growing founder-led e-commerce brands.
We talk about:
- The transition from being a small e-commerce business to a medium sized one.
- What success in e-commerce looks like.
- How she builds the brand at Pai Skincare.
- Live shopping events and their impact.
- Sustainability within a competitive market.
"What's amazing about e-commerce is that you are allowed to fail. We have the tools to quickly learn from everything we put into place. Part of succeeding is failing, not being afraid to fail, and learning from those mistakes."
ROZ BRABNER - HEAD OF ECOMMERCE