Blog
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How to Optimise Your Shopify Store for Gen Z Using Student Discounts
A lot of brands have a mountain of untapped opportunity within their younger generation of customers. Students are price-conscious, but fashion and trend-focused, and are known to remain loyal to companies who treat them well as a student long after they have graduated. Here are our top 6 tips for optimising your website for the student demographic.
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DTC Journey podcast: Gymshark Chief Brand Officer Noel Mack
Business / Design / Digital Marketing / E-Commerce / Entrepreneurship / Marketing / Podcast
Noel Mack is the Chief Brand Officer for Gymshark, the game-changing fitness apparel brand known for its disruptive online marketing, fiercely loyal customers, and innovative DTC growth strategies.
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Headless Shopify 101
Business / Design / Development / Digital Marketing / E-Commerce / Entrepreneurship / Marketing / Shopify
Headless ecommerce may seem daunting, but it’s the wave of the future for Shopify merchants who are looking to optimise site speed and user experience while managing extensive amounts of content. Here’s a primer on the world of headless.
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DTC Journey Podcast: redefining the bedding market with Colin McIntosh of Sheets & Giggles
Business / Digital Marketing / E-Commerce / Entrepreneurship / Marketing / Podcast / Shopify / Start up / Sustainability
This episode of DTC Journey, we chat to Colin McIntosh, Founder and CEO of the quirky, sustainable bedding company Sheets & Giggles.
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