Blog
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How to Increase Conversion Rate?
Digital Marketing / E-Commerce
In order to make your online store a success, you will want to pay attention to key metrics such as conversion rate optimisation - Conversion rate refers to the percentage of visitors to a website who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. The higher your conversion rate, the more successful your website is at converting visitors into customers.
With the right tips and strategies, you can dramatically increase the number of customers who convert on your website. In this guide, we will discuss the various techniques you can use to i...
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Student verification and benefits of providing discounts for students
Digital Marketing / E-Commerce / Marketing
Here at Full Fat Commerce, we strive to support e-commerce merchants by all possible means. Thus, a while ago we launched an app. Easy Student Discounts is our very own Shopify plugin that verifies student statuses and provides discounts specific to those still in school. Now, with all the apps we could have created, you might wonder why we chose to make one for student discounts — which is a great question!
Student discounts are precisely what they sound like: discounts specific to students. Stores near-always limit this to university students due to their financial status, offering lower-pri...
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DTC Journey podcast: Gymshark Chief Brand Officer Noel Mack
Business / Design / Digital Marketing / E-Commerce / Entrepreneurship / Marketing / Podcast
Noel Mack is the Chief Brand Officer for Gymshark, the game-changing fitness apparel brand known for its disruptive online marketing, fiercely loyal customers, and innovative DTC growth strategies.
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Headless Shopify 101
Business / Design / Development / Digital Marketing / E-Commerce / Entrepreneurship / Marketing / Shopify
Headless ecommerce may seem daunting, but it’s the wave of the future for Shopify merchants who are looking to optimise site speed and user experience while managing extensive amounts of content. Here’s a primer on the world of headless.
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