Product bundling is a crucial marketing practice known by all online sellers. But it’s 2019 - ecommerce consumer behaviours are changing and Shopify stores need to keep up.
So, here are our 5 product bundling tips for 2019 that businesses can use to improve sales.
No. 1: Personalization is key.
With personalized product recommendations becoming more and more popular in 2019, it is becoming more important for ecommerce stores to deliver tailored user experiences for each individual viewer. According to KPMG, 30% of consumers would rather buy from a website they’ve bought from previously (a decent likelihood that a lot of them mean Amazon, a platform that fully makes use of personalized product bundles). This means that stores should attempt to match that.
You might benefit from using Shopify apps that uses artificial intelligence for tailored product recommendations, or even by taking a step further and using e-mail automation to improve customer retention and earn more sales.
No. 2: It’s all about value.
To achieve really effective product bundling, naturally it would mean that you need to make an irresistible offer that people can’t refuse. But this is difficult to do, especially if you’re selling something people do not have urgent need for. That is why you should approach product bundling with only one question in mind: how much value would this add? A product bundle of a hat, sunglasses and a dress adds more value than a product bundle of 3 hats.
No. 3: Improve your copy.
It’s no longer good enough to simply add a Shopify bundle app, set the title as ‘more from this collection’ or ‘related products’ and do nothing else. If your store sells grooming products for men, telling your customer to ‘perfect their morning shaving routine with x, y and z’ works better than ‘get these products!’.
No. 4: Give importance to your product bundles.
Product bundles need not only be visible at the bottom of a product or checkout page - Give your product bundles its own page or blog post! On your home page, It’s always a good idea to direct your customers to dedicated ‘gift guides’ you have written (which can be made for different people, seasons and occasions).
Like we’ve said in our guide on how to prepare for Black Friday, having a separate well-written post brings more value to the bundle and makes it appear important.
No. 5: Be transparent.
According to the Baymard Institute, over 60% of online shoppers abandon their shopping cart because of unforeseen extra costs. A lot of people will make an effort to take out their phone calculator and look into just how much they’ll be saving with a product bundle. Save them time, and be upfront!